The expanding field of perinatal research, with its focus on pregnancy, maternity, and new parents, offers invaluable insights that lead to significant improvements in health outcomes. However, a common challenge in this field is the recruitment of suitable study participants. To conduct meaningful research, it is essential to develop an efficient strategy for recruiting patients. Here are three proven methods to recruit this specific population.
1. Leverage Areas That Attract Your Target Population
One of the most effective ways to reach pregnant people and new parents is by concentrating efforts in areas that naturally attract this population. Two notable areas that have proven to be fertile grounds for recruitment are lactation services and parenting classes.
Lactation services are in high demand amongst new parents, especially those who are keen on breastfeeding. Such environments offer a unique opportunity for researchers to connect with potential study participants who are directly experiencing the issues under investigation.
Parenting classes are another rich source of potential study participants. Although these classes can often be expensive, they tend to attract individuals who are highly invested in their parenting journey, making them more likely to be interested in contributing to research. Furthermore, partnering with organizations that provide these classes can help reduce recruitment costs and time, as it offers a direct link to your target audience.
2. Collaborate with Emergency Rooms and Urgent Cares
Emergency rooms are often the first point of medical contact for many pregnant people. This makes them an excellent source for identifying potential research participants early in their pregnancy journey. It is particularly beneficial because many patients who seek emergency room care will often follow up with an obstetrician at the same institution. This connection can lead to a high degree of cooperation between researchers, ERs, and obstetricians, paving the way for an efficient recruitment process.
Developing a collaborative relationship with obstetricians can also yield a higher rate of participant recruitment. Obstetricians can identify potential participants and help researchers establish that initial contact, significantly enhancing the likelihood of their participation.
3. Offer Home-Based Study Visits (even if just 1 during the postpartum period)
Given the multitude of responsibilities and time constraints faced by new parents, studies that are designed to accommodate these constraints often yield higher enrollment. One particularly effective method is offering a home-based study visit during the postpartum period.
Traditionally, patients usually have just one postpartum visit with their obstetrician. By offering to conduct study visits at the patient’s home, researchers not only make it more convenient for potential participants but also show consideration for their circumstances. This can positively impact recruitment rates and help maintain high participant retention over the course of the study.
In conclusion, recruiting patients for studies on pregnancy, maternity, and new parents requires a thoughtful and strategic approach. By focusing on areas that attract this population, collaborating closely with ERs and obstetricians, and offering flexible study visit options, researchers can significantly increase their study enrolment. These methods ensure that the valuable work carried out in perinatal research continues, helping us all learn more about this crucial period of human life.
